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Fiddlehead

How We Help
Consulting and Coaching
Training and Courses
Practical Marketing AI Strategy
Marketing Leadership QuickStart™ Program
Official Bullet Journal® Method Training
What We Do (And Don't)
Blog
Podcast
About
Contact Us
September 13, 2023
Melinda Byerley
Marketing AI Strategist: What To Look For

Specialized AI knowledge alone does not guarantee an effective consultant. Seek strategists who combine ethical AI principles, business acumen, leadership skills and change management expertise with domain experience. With deliberate vetting, you can find a trusted AI advisor.

Marketing AI Strategist: What To Look For
October 13, 2021
Melinda Byerley
3 Tips to Finally Establishing Formal Processes ...

With growth or upheaval comes tangles. Read how to take a systematic approach to untangling your organization’s messes and creating processes that will avoid future confusion.

3 Tips to Finally Establishing Formal Processes in Your Organization
March 31, 2021
Melinda Byerley
Where's My Click? Zero-Click Searches Outpacing ...

An eye-opening case study illustrating how zero-click searches are becoming an ever larger part of the search landscape.

Where's My Click? Zero-Click Searches Outpacing Click Searches on Google
September 24, 2020
Melinda Byerley
Introducing Fiddlehead®

For over 6 years, you’ve known us as Timeshare CMO, and we’ve been privileged to start our journey with our clients under that moniker. But, we’re ready for a change that reflects not only where we’ve been, but where our company is headed.

Timeshare CMO will now be known as Fiddlehead™.

Introducing Fiddlehead®
September 6, 2019
Melinda Byerley
A Marketer's Parental Leave Checklist

Who cares about to-do lists and backlogs when you're about to have a newborn to feed and sleep to catch? We will. Our consultancy has stepped in to keep marketing teams going when someone is going on parental leave—and we decided to compile our top tips for soon-to-be parents. Get clarity on what to pass along to your colleagues, what to accomplish before your little bundle arrives, and what to focus on as you prepare for this major moment.

A Marketer's Parental Leave Checklist
Melinda Byerley
June 21, 2017

Storytelling With Data: The Case for Emotional Presentations

Melinda Byerley
June 21, 2017

Once upon a time, a caveman named Brad was out hunting with his buddy, Craig. 

Tagged: Presentations, Data Visualization, Storytelling

Melinda Byerley
February 13, 2017
roll your own

7 Google Analytics Professionals and Evangelists You Should Be Following

Melinda Byerley
February 13, 2017
roll your own
7 Google Analytics Professionals and Evangelists You Should Be Following

Here are seven people you should be following to get the most out of your Google Analytics install.

Tagged: Google Analytics, Women in Tech

Melinda Byerley
February 6, 2017

How We Keep Client Passwords Safe

Melinda Byerley
February 6, 2017

How does Fiddlehead keep its Clients' passwords safe? We use a very simple, but effective solution that you can use, too.

Tagged: agencies, startups

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Melinda Byerley
August 4, 2015
roll your own

SaaS Marketing Metrics in Google Analytics: A Tutorial

Melinda Byerley
August 4, 2015
roll your own
SaaS Marketing Metrics in Google Analytics: A Tutorial

Are you getting the actionable marketing metrics you need for your SaaS business?

Tagged: SaaS, How To, Analytics Filters

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Melinda Byerley
June 20, 2015
strategy

Rev Share for Agencies: Like Getting Married on a First Date

Melinda Byerley
June 20, 2015
strategy
Rev Share for Agencies: Like Getting Married on a First Date

Why rev share deals don't work for marketing agencies

Tagged: startups, agencies

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Melinda Byerley
March 16, 2015

Your Analytics Tool Is Wrong. And It Can Put You Out of Business

Melinda Byerley
March 16, 2015
Your Analytics Tool Is Wrong. And It Can Put You Out of Business

Assuming that all the data in your analytics tool is right is pretty dangerous.  How do you know whether what you're seeing is what you're getting?

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Melinda Byerley
March 16, 2015
head to head

MailChimp vs. Customer.io: What's The Difference?

Melinda Byerley
March 16, 2015
head to head
MailChimp vs. Customer.io: What's The Difference?

What are the real differences between MailChimp and Customer.io when it comes to marketing a startup? We help you make sense of the hype, and figure when to use each of these vendors. 

Tagged: email

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Melinda Byerley
March 16, 2015
roll your own

CRM: Does Your Startup or Small Business Need It?

Melinda Byerley
March 16, 2015
roll your own
CRM: Does Your Startup or Small Business Need It?

All startups need to love their customers.  But that doesn't mean you should rush out and buy a CRM (customer relationship management) tool.  You can start by rolling your own. 

Tagged: crm, startups

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Melinda Byerley
March 16, 2015
strategy

What's In A Name?

Melinda Byerley
March 16, 2015
strategy
What's In A Name?

When it comes to CRM, what's in a name? A whole lot, as it turns out.  Customer journey mapping and CRM expert Anne Cramer explains.

Tagged: crm, startups, anne cramer

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