For over 6 years, you’ve known us as Timeshare CMO, and we’ve been privileged to start our journey with our clients under that moniker. But we’re ready for a change that reflects not only who we are, but where our company is headed.
Timeshare CMO will now be known as Fiddlehead®.
There are a few reasons for this name change, but the biggest is our own growth. When Melinda founded the company in 2014, she was on her own and working as a shared CMO, quite literally. Today, we're a growing team of 25+, and calling ourselves a "timeshare CMO" just doesn't fit anymore. As Fiddlehead, we move forward with the same values and vision, but with a new name that represents who we are and how we help our clients.
Why did we choose the name Fiddlehead?
We could have chosen a straight-forward, obvious name for our company, but we wanted it to symbolize something more. In nature, fiddleheads are the name for an emerging, growing fern. As they mature, they grow leaves and unfurl, revealing their potential as they reach further than before. When we partner with our clients, we create opportunities for growth, giving them the tools to reach their goals.
There’s a mathematical precision to fiddleheads as well, which reflects our commitment to using data-driven insights to move businesses forward. We don’t do guesswork. We want you to trust your data, so you can act on it.
However, we understand that marketing is not always predictable. Like growing plants, positive marketing outcomes take flexibility and a pivot (or two) to unfurl strategy and reach goals. The important thing is to maintain focus and always head in the direction of the sunlight.
We also pride ourselves on being approachable, supportive, and insightful. It doesn't do our clients any favors for us to be snobby about data and where we get our numbers. We form cohesive teams with our clients and thoroughly enjoy our work. Our Fiddleheads (the name we’re giving our team members) are more than happy to explain, demonstrate, and help our clients; we want you to understand the conclusions we draw and the recommendations we make. We’re your back-up, your trusted advisor, and the cheerleading sidekick to your success.
Thanks for being here with us as we evolve. We appreciate where we’ve been and look forward to who we are becoming. We’d love for you to explore our site and learn more about our team, what drives us, and what we can do for you. Let us know if you have questions; we’re happy to help.