average cmo tenure is now 27 months.
When marketing leaders succeed, companies succeed. We can help.
“Companies don’t hire new marketing leaders when things are going well.”
As a CEO, how can you ensure that your marketing executive will have maximum impact as fast as possible, without being sidelined by cultural landmines or distracted by the irrelevant?
As a marketer, how can you understand how your company really works, build the trust you need to achieve your goals, and drive success? Your window of opportunity to make a difference is smaller than ever.
Don’t leave marketing leadership onboarding and training to chance. Invest early to maximize the ROI of your marketing executive hires.
REDUCE RISK
If you’ve taken a chance on a promising candidate, knowing they can be onboarded well can encourage you to select someone with a powerful complementary skillset.
The Fiddlehead QUICKSTART™ PROGRAM for Marketing leaders
Based on over twenty years of practical experience in senior leadership roles as well as advising some of technology’s most successful marketers, the Fiddlehead QuickStart™ Program For Marketing Leaders provides a roadmap to help senior marketing leaders get results faster and with less risk.
Your new marketing leadership hires will hit the ground running with a series of 90-minute training sessions and personalized coaching sessions. This unique program will both ensure and accelerate the impact of newly onboarded marketing leaders, fast-track their integration into the company’s culture and goals, and assist established leaders with training tailored to their specific needs.
Ideal for first time marketing leaders and veterans who are either new to an organization or in need of specific marketing knowledge, the program empowers them to immediately contribute by:
Defining goals, KPIs, and key initiatives
Communicating value and gaining-buy in from leadership
Filling gaps in specific marketing areas as identified during the interview process
Building their own personal growth plan
Building connections across the leadership team
Developing trust with colleagues, team members, and stakeholders
Aligning with company vision and strategies
Quickly diagnosing existing marketing operations challenges and identifying opportunities
FIDDLEHEAD QUICKSTART™ PROGRAM BENEFITS
ENSURE A PERFECT FIT
No matter how qualified, every new hire and their company has a an adjustment period. Navigating the culture carefully in the beginning ensures your new hire’s ability to contribute isn’t stopped by avoidable land mines.
FRESH EYES ON THE PROBLEMS AT HAND
Having an outside, trusted thought partner in the early days in a new role can accelerate the benefits of the fresh perspective your new marketing leader provides.
REDUCE RISK
If you’ve taken a chance on a promising candidate, knowing they can be onboarded well can encourage you to select someone with a powerful complementary skillset.
FILL GAPS IN KNOWLEDGE, QUICKLY
Whether there are known gaps, or unknown gaps, sometimes your new hire has something they have to learn quickly to maximize their contribution.
CEOs, HR pros, and Marketers: If you have questions about how the Fiddlehead QuickStart™ Program for marketing leaders could help your company, drop us a line.
PSST, MARKETERS, OVER HERE…
We’ve walked many miles in your shoes and have the calluses to prove it. Now that we’ve shown your CEO what’s in it for them, let’s talk about how we’re going to help you level up your contribution to the company, and accelerate your career:
Thought partnership and accountability as you develop your 90-day, 1-year, and 3-year goals. It’s not the first board meeting that matters—it’s the one you’ll have a year from now when you have to account for your promises. Let us help you make the right promises to begin with.
Questions to help you uncover hidden landmines you didn’t even think about during the interview process.
Help with identifying your true stakeholders and winning them over
A resource to teach you about anything you want to know but were too embarrassed to admit you hadn’t already learned.
Support through the process of reviewing agencies, team members, technology stacks, and more.
Advice as you assess your analytics tools and capabilities so you can get credit for all the amazing work you do
Guide you through the process of evaluating your digital strategy and channel evaluation
Give you best practices and a plan to manage your team in the evolving hybrid (and remote) workplace.
Marketing Leaders: if you have questions about the program, or want to get specialized training support, please contact us.
PARTICIPANTS WILL LEARN
Taught in a series of modules, the Marketing QuickStart Program is designed to help marketing leaders at every stage of a company’s growth. Each Module includes a private 90-minute training session and homework assignment due a week later, for discussion at a customized and private 90-minute coaching session. Sessions are completed via video conference, but custom onsite packages are available.
MODULES |
OUTCOMES |
|
|---|---|---|
| The Role of Trust In Your Success | A plan for managing supporters and potential barriers | |
| Marketing Metrics and Technology | Determine KPIs and technology stack needs (including AI) | |
| Productivity and Marketing Operations | Identify efficiency opportunities in your team and in your own process | |
| Digital Channel Evaluation and Selection | Quickly identify where to invest and/or double down | |
| Service Provider Evaluation and Selection | Review partners and assess for current fit | |
| Team and Organization Evaluation | Understand your team and their roles in the context of your goals | |
| Board Presentation Support | Create a presentation that sets the table for your continued success |
The investment
We’ve created three packages designed to help your company at each stage of growth. After the Startup program is completed, packages may be customized upon request. Participants and their companies should expect to spend at least a full business day each week on the home work for each module, since these are critical tasks to complete in the first quarter of employment.
4 x 90 sessions over 4 weeks
Includes:
The Role of Trust In Your Success
Marketing Metrics & Technology
1x1 Support via Slack for questions
8 x 90 sessions over 8-10 weeks
Includes everything in Startup, PLUS:
Productivity and Marketing Operations
Digital Channel Evaluation and Selection
1x1 support during your program via private Slack
3 additional months of private Slack support
14 x 90 sessions over 12-16 weeks
Includes everything in Growth, PLUS:
Service Provider Evaluation and Selection
Team Evaluation; and Board Presentation Prep
Board Presentation Support
3 additional months of 1x1 support
Monthly meetings
Access to private Slack for on-the-fly questions
if your marketing leader succeeds, you succeed.
Let us help you both walk a successful path together.