Despite what some may tell you, there is no magic bullet to SEO marketing success. In fact, there are not even two. Or six. Effective search engine optimization services rely on a cohesive approach where no stone is left unturned.
That’s why we use every tool in the toolbox. Here are the four tenets of Fiddlehead’s SEO marketing approach.
SEARCH ENGINE OPTIMIZATION SERVICES SHOULD BE DATA-DRIVEN
At the end of the day, the foundation for any successful SEO strategy is built on data analysis. Keyword search volumes, organic visibility (impressions), technical data that impacts UX (i.e., page loading speed), and content structure are just a few examples of the valuable data that is collected and analyzed for determining SEO strategy.
Before any agency formulates a comprehensive SEO marketing strategy, they should identify, compile, and analyze all the relevant data in order to gain a clear vision of what the digital landscape looks like for an industry. Only after analysis does the roadmap begin to form, providing the SEO team and the client with choices for which routes to take.
Once the ideal route has been identified, it’s time for the stuff that will actually show up on the search engines: content!
2. CONTENT SHOULD BOLSTER YOUR SEO
Any content on your site should be optimized for both SEO and user experience. Conversely, quality SEO recommendations won’t be worth much without good content to back them up.
The content must be engaging, relevant to the target audience, authentic, authoritative, and, of course, optimized for search engines.
Far too often, you see content that either leans too heavily on keyword density or outright ignores SEO best practices in favor of content that reads like a novel and tends to skirt around the target keywords. Believe us; there is a way to have it all. Our writing team has spent years crafting copy that is just as mindful of being helpful and engaging as it is steeped in SEO best practices.
Speaking of that last part…
3. STAYING ON TOP OF SEO DEVELOPMENTS
The world of SEO is always changing. Google likes to keep us on our toes, and for good reason. SEO services evolve as the search engine algorithms evolve. It will always be this way. You either keep up or risk having an obsolete and ineffective SEO strategy.
It’s essential that your SEO agency is always staying on top of the latest. We even write about what’s new to keep our clients up to date. Our SEO team has been in the game for decades and knows the intricate ins and outs of SEO (and SEM) and delights in sharing their wisdom and insights with our clients. Nothing makes them happier than to present a list of SEO wins to clients who have invested in it.
This leads us to the last aspect.
4. CLIENT INVOLVEMENT
When clients entrust Fiddlehead with their SEO, they trust our team to make numerous decisions and advise on precise strategies and courses of action. That’s how this works, after all.
However, we don’t want to leave a client in the dark.
If you’re a Fiddlehead client, we include and involve you—and defer to you when appropriate. Ultimately, this is your brand, voice, and content that is being put out there. Nobody knows your business better than you. That’s why we are always quick to seek out your input when appropriate and, if needed, devote some time to hashing it out together to pinpoint a way forward that everyone is confident with.
Your SEO agency should chart its path based on the right data, create engaging content your search audiences will find valuable and actionable, adjust our SEO strategies as SEO evolves, and keep you informed of what they are doing (and why) along the way.
We’ve helped clients of all sizes engage and convert their target audiences. We’d love to talk with you about how we can help.