As you hone your SEO Marketing efforts to incorporate everything from Core Web Vitals to user-generated content, we’d like to share three additional SEO tactics that are worth considering.
We invite you to think about how you interact with search—whether you’re asking a hands-free question in your car, whether you’re looking for something on Google maps, or you’re not sure exactly what to enter in the search to find the information you want. These tactics address some of the unconventional ways people use search so that you can be found among the results.
1. Localized Search
Localization involves optimizing your marketing efforts to generate awareness and engagement towards specific business locations. Many of us participate in these types of searches all the time. For instance, have you ever Googled “pizza near me?” That’s a localized search. Although this is primarily for businesses in specific areas, there are plenty of ways to incorporate localized search techniques into businesses and organizations with multiple locations, such as:
Including location-specific images on each location’s Google page
Actively responding to reviews
Posting hyper-localized content
2. Voice Search
Here’s another great example of an emerging SEO priority, especially as hands-free convenience and accessibility continue to be prioritized across major platforms.
Playing your cards right when prioritizing voice search can have a big payoff—Google currently provides just one answer to a voice query, so you want it to be your site that is suggested. This, of course, requires being optimized for that specific voice query.
Some of the methods to achieve voice search optimization include:
Catering to Who, What, When, and Where questions
Using subtitles, bullet points, line breaks, and tables to make your content more organized
Optimizing content for local and mobile searches
Keeping content simple enough to be picked up and used as answers for simple voice queries
3. FOCUS ON Related Topics over Keywords
Relying and focusing on keywords alone is an ineffective and outdated SEO strategy. Search engines like Google and Bing now have the capability to evaluate on-page content for overall topical relevance. Keywords are still relevant to the equation, but the key is to publish topical content and create crossover amongst related pages. Use your list of related keywords as stepping stones to a topic and the family of related terms.
Writing and publishing multiple content pieces based on topically related keywords suggests expertise to search engines, boosting your SEO in the process. As with most SEO-oriented content today, this all comes back to focusing on creating high-quality, relevant, and engaging content that offers value.
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If you’re ready to talk more about SEO services, we’d love to connect.