Melinda Byerley
Marketing AI Strategist: What To Look For

Specialized AI knowledge alone does not guarantee an effective consultant. Seek strategists who combine ethical AI principles, business acumen, leadership skills and change management expertise with domain experience. With deliberate vetting, you can find a trusted AI advisor.

Marketing AI Strategist: What To Look For
Melinda Byerley
3 Tips to Finally Establishing Formal Processes ...

With growth or upheaval comes tangles. Read how to take a systematic approach to untangling your organization’s messes and creating processes that will avoid future confusion.

3 Tips to Finally Establishing Formal Processes in Your Organization
Melinda Byerley
Where's My Click? Zero-Click Searches Outpacing ...

An eye-opening case study illustrating how zero-click searches are becoming an ever larger part of the search landscape.

Where's My Click? Zero-Click Searches Outpacing Click Searches on Google
Melinda Byerley
Introducing Fiddlehead®

For over 6 years, you’ve known us as Timeshare CMO, and we’ve been privileged to start our journey with our clients under that moniker. But, we’re ready for a change that reflects not only where we’ve been, but where our company is headed.

Timeshare CMO will now be known as Fiddlehead™.

Introducing Fiddlehead®
Melinda Byerley
A Marketer's Parental Leave Checklist

Who cares about to-do lists and backlogs when you're about to have a newborn to feed and sleep to catch? We will. Our consultancy has stepped in to keep marketing teams going when someone is going on parental leave—and we decided to compile our top tips for soon-to-be parents. Get clarity on what to pass along to your colleagues, what to accomplish before your little bundle arrives, and what to focus on as you prepare for this major moment.

A Marketer's Parental Leave Checklist

Management

The New CMO's Ultimate Guide

The New CMO's Ultimate Guide

Congrats on the new CMO job! For your first few weeks and your first few meetings, consult this guide to make sure you’re asking the right questions of the right people—and not digging yourself into a hole while you do it. What should you tackle first? What aren't you thinking about that you should? We’ve made it a bit simpler.