Congrats on the new CMO job! For your first few weeks and your first few meetings, consult this guide to make sure you’re asking the right questions of the right people—and not digging yourself into a hole while you do it. What should you tackle first? What aren't you thinking about that you should? We’ve made it a bit simpler.
How to Keep Your CMO Job Longer
A Marketer's Parental Leave Checklist
Who cares about to-do lists and backlogs when you're about to have a newborn to feed and sleep to catch? We will. Our consultancy has stepped in to keep marketing teams going when someone is going on parental leave—and we decided to compile our top tips for soon-to-be parents. Get clarity on what to pass along to your colleagues, what to accomplish before your little bundle arrives, and what to focus on as you prepare for this major moment.